You have the traffic. The bookings aren't there.
Usually that's trust, not design. I audit C2C, marketplace, and booking platforms to find where users stop trusting you enough to act, what that costs you every month, and which fixes are worth doing first. You get a dashboard you can work from, not a PDF you skim once.
Why trust, and not buttons
Conversion advice usually stops at the surface. Bigger button, shorter form, sharper headline. That work is real, and it is rarely what holds a marketplace back.
Your platform asks people to do something genuinely uncomfortable: hand money to a stranger, up front, for something they cannot inspect first. Every hesitation before that moment is a trust question. Is this listing real? What happens if it goes wrong? Who do I talk to? Do I get my money back?
When those questions go unanswered, nobody complains. They leave quietly, and it surfaces later as a conversion rate that nobody on the team can explain. That's the gap I measure.
One audit. Fixed price. No surprises.
A CRO audit of your platform, delivered as an interactive dashboard. You can share it with your engineer, work from it in a sprint, and come back to it for 90 days.
Five sections. Every audit has all five, and nothing else.
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The Number
What the leak is worth in dollars, on your real data, monthly and annual, at three scenarios. It's the first thing you see and the reason the tab stays open.
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Funnel Leak Map
Your step-by-step drop-off, benchmarked against your own data: mobile against desktop, new against returning, your best month against this one. No industry averages you can't source. Nobody argues with their own numbers.
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Trust Teardown
Your platform scored on the signals that gate a stranger paying a stranger: verification, reviews, payment protection, policy clarity, listing quality, price transparency, human presence, credibility, and the dispute path. Every finding arrives with annotated screenshots from your live product.
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Fix Queue
Prioritized. Each fix names what to change, why it leaks, the effort, the expected lift range, and exactly where in your product it lives.
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Test Plan
For the top three fixes: sample size, minimum runtime, and what counts as a win. So you can prove it moved rather than assume it did.
What's not in it
You should know before you pay, not after.
- No implementation. I don't touch your code or your config.
- No design work. No mockups, wireframes, or redesigns.
- No copywriting. Findings name the problem. They don't arrive as finished copy.
- No user research. No interviews, surveys, or moderated sessions.
- No channel work. No SEO, paid media, email, or lifecycle.
- No native apps. Web only, desktop and mobile web.
- No test execution. I write the plan. Your team runs it.
Who this works for
The audit reads your actual analytics, so it needs enough data to read. You'll get a defensible answer if you have:
- 5,000+ monthly funnel visitors
- 50+ monthly conversions
- 90 days of history on the current funnel
- A live platform with a working checkout
- A funded C2C, marketplace, or booking platform
How it works
- You email me with your platform, your rough traffic, and your conversion rate. I tell you within two business days whether an audit would find anything worth $2,500.
- If it fits, you get an invoice. $2,500, paid before anything starts.
- You grant read-only analytics access and fill in a short kickoff form. No call needed.
- The clock starts when access is complete, not when you pay. 15 business days.
- You get the dashboard link, plus one 45-minute walkthrough, recorded so your team can watch it without me repeating myself.
Try the thinking first
Four free tools I built for this work. They run on your estimates rather than your analytics, so treat them as a rough read and not an audit. They build on each other, so start at the top with the Revenue Calculator and work down. Put in your real numbers and they'll also tell you which paid step fits your platform, if any.
Who you'd be working with
I'm Lina. I've spent 14+ years in marketing, most of it aimed at the US and Canadian markets, and I've lived and worked in the US. Right now I'm CMO at Arctic Adventures, one of Iceland's largest tour operators, where booking conversion isn't a side interest. It's the job.
A tour operator lives or dies on the same thing a marketplace does: a stranger deciding to trust a screen enough to pay up front. That's the problem I work on, whatever the platform sells.
Online Hub is deliberately small. I run one audit at a time. The person reading your funnel is the person you emailed, and there's no junior analyst between you and the findings.
Connect on LinkedIn →Before you ask
Do you sign an NDA?
Yes. A mutual NDA is fine and I'll sign it before you grant access. The only thing I ask to keep separate is the right to name you as a client, agreed on its own terms, and it never covers your screenshots or your raw numbers.
Is my analytics data safe?
Access is read-only, and you can revoke it the moment the audit ships. I never publish raw numbers, and the dashboard lives at an unlisted link so nothing is public unless you share it.
Why a fixed price instead of hourly?
You know the cost before you commit, and I cap my own hours at twelve. No scope creep, no surprise invoice. If a question falls outside the scope above, it's a separate conversation, not a silent add-on.
What if my tracking is broken?
Then that's finding number one, not a reason to charge you. Before the clock starts I sanity-check your data. If it can't support a defensible audit, I refund in full and walk away.
Why no call to get started?
A short email qualifies us both faster than a meeting, and it protects your time and mine. The one call I run is the 45-minute walkthrough when the audit ships, and it's recorded so your team can watch it later.
How is this different from a PDF audit?
A PDF gets skimmed once and filed. This is a dashboard you work from in a sprint, share with your engineer, and come back to for 90 days while the fixes ship.
Tell me what's leaking
Send your platform and rough numbers. I'll tell you within two business days whether an audit would find anything worth $2,500. If it wouldn't, I'll say so.
Thanks. It's in.
I'll read it and reply within two business days, to the email you gave.