You don't need more traffic to make more money. You need more of the traffic you already have to convert. Put in your real numbers and see what a realistic conversion lift is worth, per month and per year. The math is shown in full, and your numbers never leave this page.
A free tool from Online Hub, a CRO studio for marketplace, C2C and booking platforms in the US, UK and Canada. When you want more than a rough read: Growth Audit Lite ($249, self-serve) or the Growth Audit ($2,500, done for you).
Use the numbers for the funnel you care about, a whole site, or a single booking flow.
A relative improvement to your conversion rate, what a focused CRO effort can realistically add. The default is a credible mid-range target.
Your inputs, made explicit. No rounding tricks.
Incremental revenue per year, at the same traffic and AOV. The row matching your slider is highlighted.
Ordered for your situation, start at the top.
Which version fits depends on your data. Past 5,000 monthly funnel visitors and 50 monthly conversions, the full Growth Audit reads your real analytics, $2,500. Under that, Growth Audit Lite is the same method, self-serve, $249.
I'll send the full breakdown to your inbox, plus a short note on where I'd start if you want it. One email, and no drip. You can ask me to delete your address any time, see the privacy policy.
No black box. Every figure is a direct calculation from what you typed, here is the chain in full.
Monthly bookings are visitors × CR. Monthly revenue is bookings × AOV × take rate, where take rate is 100% unless you set it (so a marketplace sees the revenue it keeps, not gross order value).
The lift is relative, so the new rate is CR × (1 + lift), a 15% lift on a 2.2% rate gives 2.53%, not 17.2%. New bookings are visitors × new CR. Because traffic and AOV are unchanged, the only thing that moves is conversion.
Incremental bookings per month are visitors × CR × lift. Incremental revenue is incremental bookings × AOV × take rate, and the annual figure is simply × 12. The scenario table reruns the same formula at fixed relative lifts of 5%, 10%, 15%, 25% and 40%.
That traffic, AOV and take rate hold steady, that the lift is sustained rather than a one-off spike, and that your conversion rate is measured cleanly. It's a sizing tool, not a forecast, it tells you how much the prize is worth so you can judge whether the work to win it pays off. It deliberately ignores the cost of that work; that's a conversation, not a constant.